Neeti S Sud is a natural storyteller with a deep reverence for tradition, culture, and craft. Her journey reflects a profound respect for the artisans of India, especially those from Chhattisgarh, whose skills and creativity form the foundation of her work. With a strong belief in the power of crafts to shape culture, Neeti has committed herself to empowering artisan communities, working with prison inmates, women, and tribal groups to help preserve their heritage while making it relevant to modern, urban lifestyles.

Neeti’s philosophy of sustainable luxury is rooted in her conviction that through craft revival and social upliftment, we can create a meaningful impact on society and the environment. As the creative force behind two distinct labels—Chhattis Rang, which fuses Chhattisgarh’s traditional arts with contemporary designs, and the Neeti S Sud label, which focuses on designing winter wear from the hills—Neeti continues to push boundaries in fashion. Both brands reflect her meticulous attention to quality and detail, ensuring that every product embodies a perfect harmony of tradition and modernity.

With a passion for preserving India’s cultural wealth and a dedication to making traditional arts accessible to today’s youth, Neeti S Sud brings together the best of India’s past and present through every creation, carrying forward a legacy of craftsmanship and sustainable style.